About Us

We’re a New Zealand brand born from the love of motorcycles, custom parts, tattoos, and urban street culture. This is more than clothing it’s a reflection of the lifestyle we live and breathe.

Our motto, “We ain’t the same,” isn’t just words it’s a statement of individuality, rebellion, and authenticity. We’re here to break away from the ordinary, to stand apart from the copy-and-paste brands, and to carve out something real for those who refuse to follow the crowd.

This is for the riders, the misfits, the creators, and the ones who live unapologetically. We’re building more than a brandwe’re building a movement.